Friday, August 29, 2025

How to Bounce Back Fast After a Lost Deal or Tough Client

 

How to Bounce Back Fast After a Lost Deal or Tough Client

In real estate, one of the biggest truths is this: you will not win them all. Deals fall apart. Clients ghost you. Offers get rejected. And sometimes, despite pouring your heart and energy into helping someone, they choose another agent. It stings—no doubt about it. But here’s the thing that separates the agents who thrive from those who burn out: the ability to bounce back fast.

Real estate is a high-stakes, high-emotion business, but resilience is your ultimate edge. When you learn how to turn setbacks into fuel, you don’t just recover—you rise stronger, smarter, and hungrier for the next opportunity.

Let’s break down practical, inspirational strategies you can use the next time you face a tough client or lose a deal.


1. Reframe the Loss as a Lesson

Every setback holds data. Instead of replaying the “what went wrong” loop in your head like a broken record, ask:

  • What did I learn from this client or deal?

  • Were there red flags I ignored?

  • What part of this is in my control to improve?

For example, maybe a client chose another agent because they had a stronger local brand presence online. Instead of beating yourself up, see it as proof you need to double down on video content, social media consistency, or community engagement.

📌 Mindset shift: A lost deal isn’t failure—it’s market feedback.


2. Don’t Take It Personally (Even When It Feels Personal)

Here’s the hard truth: clients make decisions based on their own priorities, not your worth. If a buyer goes with their cousin’s friend as an agent, it doesn’t mean you lacked skill—it means relationships played a stronger role.

This is where emotional intelligence comes in. Separate your identity from the outcome. You are not your last deal. You are a professional on a long-term journey. Shake off the rejection, and remember: every “no” moves you closer to your next “yes.”


3. Reset Your Energy Fast

When you’re knocked down, the worst thing you can do is stay down too long. Top agents know how to hit reset quickly:

  • Physical reset: Go for a run, hit the gym, or walk your neighborhood to clear mental fog.

  • Mental reset: Journal the experience, write down the takeaways, and then close the chapter.

  • Emotional reset: Call your mentor, coach, or accountability partner. Share, vent, and then move forward.

Resilient agents don’t stew. They reset and redirect their focus back to action.


4. Lean on Systems, Not Just Emotions

One of the best parts about building strong systems is they save you when emotions run high. If you have a structured follow-up plan, a CRM filled with nurtures, and a daily prospecting routine, then one lost deal won’t derail you.

Instead of focusing on the one client who slipped away, redirect your energy toward the dozens of other opportunities waiting in your pipeline. Systems give you momentum when emotions want to stall you.


5. Use Setbacks to Sharpen Your Skills

Every tough deal highlights where you can sharpen your edge:

  • Did negotiations break down? Double down on your scripts and objection handling.

  • Did the client not feel fully guided? Strengthen your communication rhythm.

  • Did timing kill the deal? Improve your pre-qualification and urgency-setting skills.

Real estate mastery comes from constant refinement. The best agents see setbacks not as scars but as sandpaper—smoothing out their skills to become sharper and stronger.


6. Keep the Bigger Picture in Focus

One deal might feel massive in the moment, but zoom out: your career isn’t built on one transaction. It’s built on consistency, resilience, and a reputation that compounds over time.

Think about it: if you aim for 40 transactions this year, losing one deal is just 2.5% of your yearly goal. Don’t let that tiny percentage dictate your energy, confidence, or vision. The math is in your favor—keep your eyes on the bigger mission.


7. Turn Tough Clients Into Your Teachers

We all have them: the client who drains our energy, ignores our advice, or seems impossible to please. While it’s tempting to label them as “difficult,” they’re actually incredible teachers.

They reveal where your boundaries need strengthening.
They expose where your systems might have gaps.
They show you how to adapt communication styles to different personalities.

The goal isn’t to avoid tough clients forever—it’s to use them to build patience, adaptability, and professional confidence.


8. Bounce Back With Bold Action

The fastest cure for rejection is massive, purposeful action. After a tough loss, don’t sit in silence—lean into momentum:

  • Call five new prospects.

  • Follow up with ten past leads.

  • Shoot a quick market update video.

  • Book a networking coffee meeting.

Momentum rebuilds confidence. Every new conversation reminds you that opportunities are endless—and that no single deal defines your business.


9. Protect Your Mindset Like Your Most Valuable Asset

In real estate, mindset is everything. One client’s decision should never dictate your energy for the day. Protect your mindset fiercely:

  • Start mornings with affirmations or gratitude practices.

  • Limit negative self-talk and replace it with progress-based language.

  • Surround yourself with a community of growth-minded agents (like Let’s Grow Movement!) who will pull you forward when you feel stuck.

Your mind is your most powerful real estate—it determines the size of your business. Guard it well.


Final Word: You’re Built to Rise

Every agent has scars from lost deals and tough clients. But those who thrive aren’t the ones who never lose—they’re the ones who rise faster, stronger, and wiser after every setback.

So the next time a deal falls apart or a client tests your patience, remember: you are built for this. Real estate isn’t about perfection—it’s about persistence. Every “no” sharpens you. Every tough client prepares you. Every lost deal is simply space clearing for a bigger win.

And when you bounce back with speed and strategy, you don’t just recover—you set yourself up to win at an even higher level.


Take Action Today: Don’t dwell on what slipped away. Open your CRM, pick up the phone, and move toward the next opportunity. Your breakthrough client might be just one conversation away.

Friday, August 22, 2025

The Confidence Code: Building Unshakeable Belief as a Real Estate Agent

 

The Confidence Code: Building Unshakeable Belief as a Real Estate Agent

Let’s cut straight to it.

In real estate, confidence isn’t just helpful — it’s the whole game.

You can have the best CRM, slickest scripts, sharpest suits, and a shiny Instagram page. But if you don’t believe in yourself… none of it matters.

In this business, confidence is your currency.
It’s what gets you up after rejection.
It’s what lets you walk into million-dollar listings like you belong there.
It’s what keeps you consistent when nothing seems to be working — yet.

But confidence isn’t some magical personality trait only a few lucky agents are born with. It’s a skill. A muscle. And if you’re reading this, you’re about to strengthen it.

Welcome to the Confidence Code — your blueprint for building unshakeable belief as a real estate professional in 2025 and beyond.

Let’s go.


1. Confidence is Built, Not Born

Some people seem naturally confident, right? They walk in with that spark, that swagger. But here’s the truth no one tells you:

They built that.

They built it by taking action when they were scared.
By showing up when they didn’t feel ready.
By failing, learning, and trying again.
By putting in reps — again and again.

Confidence is not something you find — it’s something you create.

So no matter where you’re starting from today, know this: You’re not behind. You’re in training.

Every uncomfortable call, every awkward video, every open house with zero traffic is a brick in the foundation of your unshakeable self-belief.


2. Belief Comes Before Results

This is a trap many agents fall into:
“I’ll feel confident when I close more deals.”
“I’ll believe in myself once I hit icon.”
“I’ll go all in after I see proof this works.”

But that’s backwards.

The most successful agents don’t wait until they have results to believe.
They believe first. Then the results follow.

It’s not fake it till you make it.
It’s align with the version of you who already has what you want.

So ask yourself daily:
→ How does a 6-figure agent think?
→ How would I show up if I were already a leader in my market?
→ What would future-me do today?

Start acting from belief, not from fear. The universe — and your business — will respond accordingly.


3. Your Environment Either Builds or Breaks Your Confidence

Let’s get real.

You cannot build unshakeable belief if you’re surrounded by people who doubt themselves, hate the market, or constantly talk about how “no one’s buying right now.”

Your environment matters.

This is why Let's Grow Movement exists — because we know proximity is power.

When you’re in a room (or Zoom) with agents leveling up, taking action, and pouring belief into each other… you feel it.

Confidence becomes your new baseline.

So audit your environment.
→ Are the people around you feeding your faith or your fear?
→ Are your mentors empowering you or distracting you?

If you want to grow, surround yourself with energy that expects you to win.


4. Keep Promises to Yourself

Want to build self-trust fast?
Keep the promises you make to you.

That means:

  • If you say you’ll prospect for an hour, do it.

  • If you say you’ll follow up with that lead, don’t delay.

  • If you commit to attending Freedom Friday — show up.

Every time you do what you said you would do, your brain registers:
→ “I’m someone who follows through.”
→ “I can trust myself.”
→ “I’m building momentum.”

And guess what? That’s the root of true confidence — self-trust.

Start with small wins. Stack them. Let your daily actions become evidence that you are exactly who you say you are.


5. Silence the Inner Critic With Truth

We all have that voice inside — the one that says:

“You’re not experienced enough.”
“You’re not good at this.”
“You’re going to fail.”

But here’s the key: that voice isn’t truth. It’s fear.

And fear speaks loudest right before you level up.

The most confident agents don’t eliminate fear — they just don’t believe it.

So when the voice shows up, talk back:

  • “I may not know everything, but I’m resourceful and I learn fast.”

  • “Everyone starts somewhere — and today, I’m starting strong.”

  • “This call could change my life. I’m making it now.”

Don’t let the inner critic run your show. You’ve got work to do — and people to serve.


6. Your Story is Your Superpower

Many agents struggle with confidence because they feel like they don’t “fit the mold.”

Maybe you didn’t come from money.
Maybe English isn’t your first language.
Maybe you’re the only one in your family who’s ever been in business.

GOOD.

That means you have something powerful to share.

Your story — the challenges you’ve faced, the lessons you’ve learned, the vision you have — is what makes you magnetic.

Clients don’t want perfection.
They want real.
They want heart.
They want someone they can trust.

Show up as you. Full voice. Full passion. Full purpose.

That’s where your confidence will explode.


7. When You Serve, You Shine

Want to instantly feel more confident?

Stop focusing on yourself — and focus on service.

Confidence grows when you know your work matters.

So instead of thinking:

“What if I mess up this presentation?”

Ask:

“How can I help this family get what they want?”

Instead of:

“I’m nervous to recruit that agent.”

Ask:

“How can I be a blessing in their business journey?”

When you shift from self-consciousness to service-consciousness, the fear dissolves.
And what’s left?

Purpose. Power. Presence.

Serve hard. Shine bright.


8. Your Identity Drives Your Activity

This one’s important.

Most agents try to do their way into confidence. But the most confident agents? They decide who they are first — and then act accordingly.

Identity first. Strategy second.

Say this with me:

🗣 “I am a leader in my market.”
🗣 “I am a consistent, powerful, and courageous agent.”
🗣 “I am building a business that changes lives — including my own.”

You don’t need more tactics. You need a solid sense of self.

Start each day with this truth:
You are already enough.
Now go act like it.


9. Celebrate More Than Closings

Closings are great — but they aren’t the only evidence of success.

Celebrate your growth.
Celebrate your courage.
Celebrate your reps.

  • Made your first cold call? Celebrate.

  • Recorded a video even though you were nervous? Celebrate.

  • Got back up after a rejection? Celebrate.

  • Invited someone to your team call? Celebrate.

Confidence isn’t built in the spotlight. It’s built in the dark — where no one’s clapping but you.

Clap louder. You’re doing better than you think.


Final Word: Confidence Is the Edge in 2025

The market will keep changing.
Trends will come and go.
Tech will evolve. Social media will shift. AI will get smarter.

But one thing will always separate average agents from legendary leaders:

Confidence.

Confidence to lead.
Confidence to show up.
Confidence to serve.
Confidence to evolve.

So if you’ve been doubting yourself lately — let this be your wake-up call:

You are a miracle.
You are built for this.
You have something no one else can offer.
And now is the time to rise.

Let’s grow — together.

Friday, August 15, 2025

Mental Toughness in Real Estate: How to Stay Motivated Through Market Shifts

 

Mental Toughness in Real Estate: How to Stay Motivated Through Market Shifts


Let’s be honest: real estate isn’t for the faint of heart — and that’s especially true during market shifts.

One moment you’re closing deals left and right, and the next, buyers are ghosting, listings are sitting stale, and your confidence starts to take a hit.

If you’re reading this, chances are you’ve felt it — that dip in momentum, that quiet fear whispering, “What if I can’t turn this around?”

But here’s the truth: the agents who win in this business aren’t just the ones with the best leads, flashiest marketing, or fanciest scripts.

The ones who truly rise… are the ones with unshakable mental toughness.

And the good news? That kind of mindset isn’t something you’re born with — it’s something you build.

Let’s dive into how to cultivate the mental resilience you need to not only survive market shifts, but thrive through them.


1. Understand That Markets Shift — And That’s Normal

First off, let’s remove the emotional charge from the phrase “market shift.”

Markets are supposed to shift. It’s part of the natural economic cycle.

Up markets create urgency. Down markets create opportunity. The question is — are you adaptable enough to play both games?

Mental toughness starts with emotional neutrality. Don’t take it personally when things slow down. Don’t spiral into self-doubt. Instead, say: “Okay. This is what it is. How do I adjust?”

Remember: top producers aren’t thrown by change — they expect it and prepare for it.


2. Recommit to Your Mission, Not Just Your Goals

During uncertain times, goals like “30 closings this year” can feel heavy — even discouraging — if you’re off track.

This is where your mission comes in.

At Let’s Grow Movement, we talk a lot about being a miracle for others — about serving, not selling.

Your mission might be helping families build generational wealth. Or empowering other agents to become financially free. Or proving to your kids that dreams can be real.

When your “why” is powerful, your actions stay consistent — even when the scoreboard isn’t lighting up.

So ask yourself:
→ Who am I doing this for?
→ What impact am I here to make?
→ What version of myself do I become in the process?

That energy will carry you further than any quarterly bonus ever could.


3. Own Your Daily Routine Like a Pro Athlete

Mental toughness is rooted in consistency — and consistency is built on routine.

When things are tough, don’t wing it. Instead, double down on structure.

  • Start your mornings with movement and mindset.

  • Time block your prospecting like it’s a million-dollar meeting.

  • Protect your energy by limiting distractions and drama.

  • Reflect nightly: “Did I lead myself powerfully today?”

You don’t need to be perfect. You need to be committed.

The strongest agents in our community are the ones who show up, rain or shine — even if it’s just to take one step forward.


4. Redefine What “Winning” Looks Like

This one is huge.

In a booming market, it’s easy to associate success with closings, GCI, and recognition.

But in a shifting market? Winning often looks like:

  • Booking 5 quality conversations a day.

  • Holding yourself accountable to 2 hours of lead gen, no matter what.

  • Asking for help when you feel stuck.

  • Staying positive when others are negative.

  • Choosing growth over excuses.

If you can redefine “winning” as self-leadership, discipline, and service, then you’ll feel momentum — even when the scoreboard isn’t lighting up yet.

And here’s the twist: that’s exactly what sets you up for your biggest breakthroughs later.


5. Get Around People Who Fire You Up, Not Burn You Out

Energy is contagious.

If you're constantly around people who are fearful, negative, or just “waiting for the market to change,” guess what? That energy seeps into you.

Now is the time to curate your environment.

Plug into our coaching. Surround yourself with leaders playing at a high level. Seek out agents who are taking massive action regardless of market conditions.

In Let's Grow Movement, we don't just train skills — we build belief.
We speak life into each other.
We remind each other who we are.
We celebrate effort, not just results.

That kind of culture is what helps you keep going when your own fire is flickering.


6. Take Radical Responsibility — No Victim Energy Allowed

This might sting a little, but hear me out:
You are not entitled to results because you “work hard.”
You are not a victim because the market slowed down.
You are not stuck — unless you choose to be.

The most mentally tough agents I’ve seen are the ones who take radical ownership.

They don’t say, “No one’s buying right now.”
They say, “Let me refine my offer, adjust my strategy, and talk to more people.”

They don’t say, “This brokerage isn’t supporting me.”
They say, “Who can I become to attract the right mentorship and tribe?”

That’s the mindset of a champion. That’s the energy of a leader.


7. Use Slow Seasons to Sharpen Your Sword

Here’s a truth most won’t tell you:

Down markets are a gift — if you’re willing to use them wisely.

They give you space to:

  • Master your listing presentation.

  • Dial in your database and CRM automations.

  • Get better at video, marketing, and personal branding.

  • Learn AI tools and create leverage.

  • Recruit, build your downline, and grow passive income.

Agents who thrive during slow seasons are the ones who plant seeds now — so they can reap big later.

Your future self will thank you for the work you’re doing today.


8. Celebrate Progress, Not Just Paychecks

Let’s be real — the waiting game in real estate can be brutal.

You prospect, follow up, show homes, host open houses… and sometimes, nothing.

But everything you’re doing matters.

Every follow-up builds trust.
Every rejection builds resilience.
Every coaching call sharpens your mindset.
Every system you implement builds freedom.

So don’t wait for a closing to feel proud. Celebrate your growth.

You’re becoming the kind of person who can handle millions — not just in volume, but in vision.


9. Remember: You Were Built for This

Let me remind you of something:

You didn’t come this far just to coast.
You weren’t called into real estate to play small.
You weren’t designed for average.

You were built for leadership. For impact. For influence.

You have a fire inside you that doesn’t flicker with the stock market or interest rates.

If no one’s told you lately — you’ve got this.

And not just “make-it-through” got this…
You’ve got the it’s-about-to-be-my-season kind of energy.

Let’s go.


Final Thought: This Is the Time That Makes Legends

Everyone wants to be a top producer when it’s easy.

But the ones who keep showing up now?
The ones still building, still learning, still serving?
Those are the ones who come out the other side unshakable.

2025 is not the year to wait around.
It’s the year to get mentally fit, emotionally strong, and spiritually dialed in.
It’s the year to become the most powerful version of yourself — in business and in life.

Let’s grow. Together.


Want more support staying focused, building systems, and showing up like a leader — even when the market doesn’t “feel easy”?
🔹 Plug into Let’s Grow Movement.
🔹 Join our weekly Power Up trainings.
🔹 Surround yourself with the kind of community that breathes belief back into your goals.

Because when you grow, everyone around you grows too.

Friday, August 8, 2025

Reclaim Your Week: How Top Agents Structure Their Time for Maximum Profit

 

Reclaim Your Week: How Top Agents Structure Their Time for Maximum Profit

In real estate, time is either your greatest asset or your biggest liability. Every top-producing agent knows that you can’t just “wing it” and expect to hit your goals—you need a plan, a system, and the discipline to follow through.

If you’ve ever felt like your week is running you instead of the other way around, this guide is for you. By the end, you’ll have a clear framework for structuring your week so you’re not only making more money but also creating more freedom in your life.

Let’s dive in.


The Hard Truth: Busy Doesn’t Equal Productive

You know the drill—you start the week with big intentions, but by Friday, you’ve answered 87 texts, been on 12 random calls, put out five client “emergencies,” and still haven’t done the lead generation you promised yourself.

This is the difference between being busy and being productive:

  • Busy agents react all week.

  • Productive agents plan, prioritize, and execute.

Top agents don’t let their calendars get filled by accident. They design their weeks with precision—and that’s exactly what we’re going to help you do.


Step 1: Start with Your Non-Negotiables

Before you add a single client meeting or open house, you need to protect the time that builds your business and protects your life.

Your Two Most Important Non-Negotiables:

  1. Lead Generation Time – This is sacred. Without new leads, your business flatlines. Block at least 90 minutes every morning for prospecting—calls, texts, follow-ups, social media outreach. Treat it like a listing appointment with your future self.

  2. Personal Recharge Time – If you’re burnt out, you can’t serve at your best. Whether it’s morning workouts, meditation, or simply dinner with your family—schedule it first.

If it’s not on your calendar, it doesn’t exist.


Step 2: Time Block Like a Pro

Top agents swear by time blocking—dedicating specific hours to specific activities. Why? Because your brain works best when it focuses on one thing at a time.

Here’s a sample Profit-First Weekly Framework:

TimeMonday - Friday
8:00 - 9:30 AMLead generation (calls, texts, follow-up, nurturing leads)
9:30 - 10:00 AMLead conversion (respond to hot leads, send CMAs, schedule appointments)
10:00 - 12:00 PMClient appointments, showings, presentations
12:00 - 1:00 PMLunch + quick admin check-in
1:00 - 3:00 PMMarketing (social media, videos, newsletters, database updates)
3:00 - 6:00 PMClient-facing work (showings, inspections, negotiations)

Weekends? Reserve one day for personal life, and one day for light, high-priority work (like an open house or showings).


Step 3: Theme Your Days

The best way to eliminate decision fatigue? Give each day a focus theme. This makes it easier to know exactly what you’re working on without wasting mental energy.

Here’s an example:

  • Monday – Marketing + database nurture

  • Tuesday – Buyer consultations + showing prep

  • Wednesday – Listings (presentations, marketing, pricing updates)

  • Thursday – Networking + community outreach

  • Friday – Systems + follow-up + prep for weekend

This kind of structure ensures that every key area of your business gets consistent attention.


Step 4: Automate and Delegate Like a Boss

Top agents aren’t top because they do more—they’re top because they do less of the wrong things.

Ask yourself: What am I doing every week that could be automated, delegated, or eliminated?

Examples:

  • Automate: Email marketing, property alerts, social media scheduling.

  • Delegate: Transaction coordination, graphic design, photography, lockbox installs.

  • Eliminate: Time-wasting tasks that don’t directly drive revenue or relationships.

Remember: Every time you free up an hour of your week, you create space for activities that generate higher income.


Step 5: Master the 80/20 Rule

The Pareto Principle—80% of your results come from 20% of your activities—is especially true in real estate.

For most agents, the 20% that drives results includes:

  • Consistent lead generation

  • Nurturing your database

  • Providing exceptional client service

  • Sharpening your skills

Your challenge is to identify what YOUR 20% is and double down on it—while ruthlessly cutting or outsourcing the rest.


Step 6: Protect Your Energy, Not Just Your Time

Energy management is just as critical as time management. If you’ve ever hit that 2 PM slump, you know what I mean.

Pro tips from top agents:

  • Schedule high-energy tasks (like calls or presentations) in the morning.

  • Do admin or low-energy work in the afternoon.

  • Batch similar tasks together to avoid mental switching costs.

  • Take short breaks to recharge—step outside, stretch, hydrate.

When you protect your energy, you naturally protect your productivity.


Step 7: Weekly Review + Reset

Every Friday afternoon, set aside 30 minutes for a Weekly Review:

  1. What went well this week?

  2. What didn’t get done—and why?

  3. What are my top 3 priorities for next week?

This is your secret weapon. Without it, weeks blur together. With it, you’re constantly adjusting, improving, and moving forward.


Real-Life Example: The “Top Agent Week”

Let’s look at how a high-producing agent might structure their week:

Monday: Marketing + outreach to sphere of influence
Tuesday: Morning prospecting, afternoon showings
Wednesday: Listing presentations + seller updates
Thursday: Networking event + social media filming
Friday: Morning lead generation, afternoon review + next week planning
Saturday: Open house + client appointments
Sunday: Rest and recharge

It’s simple, repeatable, and predictable—three keys to long-term success.


Why This Works for Profit AND Freedom

Many agents think they have to choose between making more money and having a life. That’s simply not true.

When you structure your week for maximum profit:

  • You close more deals without feeling frantic.

  • You protect your personal time without guilt.

  • You reduce stress because you know exactly what to do each day.

The top 1% of agents aren’t superheroes—they’re just fiercely protective of their time and energy.


Your Action Plan: Start This Week

  1. Block your non-negotiables – Lead gen + personal recharge.

  2. Time block your week – Map out your mornings and afternoons.

  3. Theme your days – Give each day a focus.

  4. Automate and delegate – Free up your mental space.

  5. Apply the 80/20 rule – Focus on income-generating activities.

  6. Protect your energy – Align tasks with your natural peaks.

  7. Do a weekly review – Learn and adjust.


Final Word of Encouragement

Your business will only grow to the level of structure you create for it. Without structure, you’ll always feel like you’re chasing your tail. With it, you’ll start experiencing the holy grail of real estate: consistent income, consistent growth, and a life you actually love.

So take control of your week—don’t wait for “someday.” Start now. Next Monday can be the first week of the rest of your career.

Friday, August 1, 2025

Your First 90 Days: A Game Plan for New Agents Ready to Win

 

Your First 90 Days: A Game Plan for New Agents Ready to Win

So, you just got your real estate license.
Welcome to the big leagues.

You’re excited.
You’re motivated.
You’re also probably wondering…
“What do I actually do now?”

If you’re anything like most new agents, you’re getting pulled in a hundred directions. Everyone has advice. Some of it is good. Some of it is confusing. Most of it doesn’t come with a blueprint.

That’s where we come in.

At Let’s Grow Movement, we don’t just throw you into the deep end and hope you swim. We hand you a life raft, a game plan, and a community that wants to see you win—big.

Because here’s the truth:

The first 90 days can make or break your entire real estate career.

But if you lock in, lean in, and treat your business like a business from day one, those first 90 days can change your life.

Let’s dive into a step-by-step action plan to help you dominate your first three months as a real estate professional.


🗓️ Phase 1 (Days 1–30): Foundation & Focus

This is your launch phase. You’re not just “getting started”—you’re laying the bricks for your empire.

✅ Mindset First

Your mindset isn’t optional—it’s everything.

Repeat this daily:

“I am the CEO of my business. I don’t wait for opportunities—I create them.”

Start feeding your mind with podcasts, affirmations, vision boards, and community. Surround yourself with winners. At Let's Grow, our coaching calls are built to do just that—keep your mind sharp and your energy high.

✅ Announce Your Business

The worst-kept secret in real estate?
New agents who don’t tell anyone they’re in real estate.

Your first week goal:
Tell 100 people you’re now in real estate.

Send texts. Post on Instagram. Call old coworkers. DM friends. Record a short video for your story.

Say this:

“Hey [Name]! I wanted to share something exciting—I've officially launched my real estate business with Let's Grow Movement, brokered by eXp Realty. If you or someone you know is buying, selling, or investing—I’m your person. I'd love to support you!”

Don’t overthink it. Let people see you step into this next chapter.

✅ Master Your Calendar

Productivity isn’t about cramming more in—it’s about having a repeatable rhythm.

Set business hours.
Block out time for:

  • Lead generation

  • Learning (skills + market)

  • Appointments

  • Follow-up

  • Self-care

Then treat your calendar like it’s a contract with your future self.

✅ Get Plugged In

If you’re with Let's Grow Movement, you’re not alone. You’ve got:

  • 12 hours/week of live coaching

  • Onboarding support

  • Scripts and dialogues

  • Direct access to leaders who’ve done 100+ deals/year

  • A 90,000+ referral network

Show up. Ask questions. Be coachable. This is where the real growth happens.


🧱 Phase 2 (Days 31–60): Build Skills & Generate Leads

Now it’s time to transition from foundation to lead generation and skill-building.

You don’t have to be perfect—but you do have to be active.

✅ Choose 2 Pillars of Lead Generation

Here’s where most agents get stuck: trying to do 10 things at once.

Don’t.

Choose two pillars to focus on:

  • Open houses

  • Social media video content

  • Calling your sphere

  • Door knocking

  • Referrals from service professionals

  • Farming a neighborhood

  • Hosting first-time buyer webinars

Pick the ones you will commit to consistently for 30 days.

“Simple and consistent beats complex and inconsistent.”

✅ Roleplay Every Day

Yes—every day.

Sales is a skill. You wouldn’t expect to get on a stage and sing without rehearsing, right? Same here.

Practice:

  • Your buyer and seller consultations

  • Your objection handling

  • Your scripts (hint: we’ve got you covered)

Need a roleplay partner? Plug into our Let's Grow roleplay chats or find a coach. Sharpening your skills is how you build confidence.

✅ Start Creating Content

No, you don’t need a full production studio. You just need your phone.

What to post:

  • Day-in-the-life stories

  • Market updates

  • Buyer/seller tips

  • What you’re learning

  • Behind-the-scenes

Start now, even if it’s not perfect. Consistency builds trust. Trust leads to conversations. Conversations lead to contracts.


💼 Phase 3 (Days 61–90): Go Pro & Close

This is your execution phase.

By now, you’ve got momentum. Your job is to focus and close.

✅ Build a System for Follow-Up

This is where the money is.

Set up a system to:

  • Track your leads (CRM, spreadsheet, or even Trello)

  • Set follow-up reminders

  • Automate texts/emails with AI or tools we provide

The fortune is in the follow-up—and most agents never follow up enough.

✅ Host Something

Nothing builds credibility faster than hosting.

Try this:

  • First-time buyer Zoom class

  • Home valuation drop-in on Instagram Live

  • Coffee and consult pop-up at a local café

  • Partner with a lender and do a joint event

Why it works: it positions you as an expert and creates inbound leads instead of chasing.

✅ Ask for Referrals

By now, you’ve helped people, had conversations, and created content.

It’s time to ask.

“Who do you know that’s thinking about buying, selling, or investing in real estate in the next 6–12 months?”

Ask it in person, on video, or in messages. Asking is how you grow—don’t skip it.


🚨 Bonus: Common Mistakes New Agents Make (and How to Avoid Them)

❌ Waiting for Everything to Be Perfect

Perfection is the enemy of progress. You don’t need the perfect logo, website, or listing. You need conversations and consistency.

❌ Hiding Behind “Learning”

Learning is great—but don’t let it be an excuse for not doing. You learn fastest by getting in the game.

❌ Going It Alone

This business is hard enough—don’t isolate yourself.

Join your coaching calls. Lean on your community. Get mentored. The ones who win are the ones who stay plugged in.


🎯 90-Day Scorecard: Did You...

✅ Tell 100+ people you’re in real estate?
✅ Commit to your calendar?
✅ Choose and execute 2 lead gen pillars?
✅ Roleplay daily?
✅ Create consistent content?
✅ Follow up weekly?
✅ Host or co-host something?
✅ Ask for referrals?

If you did even half of these things consistently—you’re way ahead of the curve.


🌱 Final Words: You’re Not Just Building a Business—You’re Building a Life

The first 90 days are the seed stage. And seeds don’t look like much in the beginning—but with the right environment, habits, and energy, they grow into something extraordinary.

At Let’s Grow Movement, we believe that real estate can be the vehicle for your full potential—not just financially, but mentally, emotionally, and spiritually.

You’ve got this.
And we’ve got you.


Want Help Creating Your First 90-Day Plan?

📅 Book a call with me:  Leo's Calendar

Let’s grow.

Let’s win.

Let’s do this together.

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